Privacy Policy

Last Updated: June 2026

East Lancs Radio Media Services (“we,” “our,” or “us”) operates this website, our streaming services, and our associated Alexa Skills (including Peel Radio). We are committed to protecting your privacy. This Privacy Policy explains how we handle information when you use our website, our voice applications, or our mobile apps.

1. Information We Collect

Website Visitors: Like most websites, we may collect non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request.
Alexa Skills / Voice Applications: Our Alexa skills are designed to stream audio content directly to your device. We do not collect, store, or share any personal data, voice recordings, or identifiable user information through our Alexa skills.
Mobile Apps (iOS and Android): Our mobile applications stream audio content and display station information. We do not collect, store, or process any personal data through our apps. The app does not require user accounts, does not track location, does not access contacts, photos, or files, and does not gather analytics or advertising identifiers. Any data handled by Apple or Google during installation or use is governed by their respective privacy policies. We do not have access to this information.

2. How We Use Information

Any non-personal data collected is used solely to maintain, analyze, and improve the stability and performance of our streaming services and website.

3. Third-Party Services

Our services use Amazon Alexa infrastructure to deliver voice content. Amazon may collect data in accordance with their own privacy policies. We do not have access to the data collected by Amazon.

4. Children’s Privacy

Our services do not collect personal information from anyone, including children under the age of 13.

5. Contact Us

If you have any questions about this Privacy Policy, please contact us via the contact details provided on our main website.